Understanding Zohran Mamdani's Sartorial Statement: The Garment He Wears Reveals About Contemporary Masculinity and a Shifting Culture.

Coming of age in the British capital during the 2000s, I was always surrounded by suits. They adorned businessmen hurrying through the financial district. You could spot them on dads in the city's great park, playing with footballs in the evening light. Even school, a inexpensive grey suit was our mandatory uniform. Traditionally, the suit has served as a costume of gravitas, projecting authority and professionalism—traits I was told to embrace to become a "adult". However, before lately, people my age appeared to wear them infrequently, and they had largely vanished from my mind.

The mayor at a social event
A social appearance by the mayor in late 2025.

Then came the incoming New York City mayor, Zohran Mamdani. Taking his oath of office at a private ceremony wearing a sober black overcoat, pristine white shirt, and a notable silk tie. Propelled by an innovative campaign, he captivated the world's imagination like no other recent contender for city hall. But whether he was celebrating in a music venue or appearing at a film premiere, one thing was mostly constant: he was frequently in a suit. Loosely tailored, modern with soft shoulders, yet conventional, his is a typically professional millennial suit—well, as common as it can be for a cohort that rarely chooses to wear one.

"The suit is in this strange place," says men's fashion writer Derek Guy. "It's been dying a slow death since the end of the second world war," with the real dip coming in the 1990s alongside "the rise of business casual."

"Today it is only worn in the strictest locations: weddings, memorials, to some extent, court appearances," Guy explains. "It is like the kimono in Japan," in that it "fundamentally represents a tradition that has long ceded from everyday use." Many politicians "don this attire to say: 'I am a politician, you can have faith in me. You should support me. I have authority.'" But while the suit has traditionally conveyed this, today it enacts authority in the attempt of winning public confidence. As Guy clarifies: "Since we're also living in a democratic society, politicians want to seem approachable, because they're trying to get your votes." To a large extent, a suit is just a nuanced form of drag, in that it enacts manliness, authority and even closeness to power.

This analysis stayed with me. On the infrequent times I require a suit—for a wedding or black-tie event—I dust off the one I bought from a Japanese department store several years ago. When I first picked it up, it made me feel refined and high-end, but its tailored fit now feels outdated. I suspect this sensation will be all too familiar for numerous people in the global community whose families originate in other places, especially global south countries.

Richard Gere in a classic suit
Richard Gere in the film *American Gigolo* (1980).

Unsurprisingly, the everyday suit has lost fashion. Like a pair of jeans, a suit's shape goes through trends; a specific cut can thus characterize an era—and feel rapidly outdated. Take now: looser-fitting suits, reminiscent of a famous cinematic Armani in *American Gigolo*, might be in vogue, but given the cost, it can feel like a considerable investment for something likely to be out of fashion within five years. But the attraction, at least in certain circles, endures: in the past year, department stores report suit sales rising more than 20% as customers "shift from the suit being everyday wear towards an desire to invest in something exceptional."

The Politics of a Mid-Market Suit

The mayor's go-to suit is from a contemporary brand, a Dutch label that sells in a moderate price bracket. "Mamdani is very much a product of his background," says Guy. "In his thirties, he's neither poor nor extremely wealthy." To that end, his mid-level suit will resonate with the group most likely to support him: people in their 30s and 40s, college graduates earning professional incomes, often frustrated by the expense of housing. It's exactly the kind of suit they might wear themselves. Not cheap but not extravagant, Mamdani's suits arguably don't contradict his proposed policies—which include a capping rents, constructing affordable homes, and free public buses.

"You could never imagine a former president wearing Suitsupply; he's a Brioni person," observes Guy. "He's extremely wealthy and was raised in that New York real-estate world. A status symbol fits seamlessly with that tycoon class, just as more accessible brands fit naturally with Mamdani's constituency."
A notable political fashion moment
A memorable instance of political attire drawing commentary.

The legacy of suits in politics is extensive and rich: from a former president's "controversial" tan suit to other national figures and their suspiciously impeccable, custom-fit sheen. As one UK leader learned, the suit doesn't just dress the politician; it has the potential to define them.

The Act of Normality and A Shield

Perhaps the key is what one scholar calls the "performance of banality", summoning the suit's long career as a standard attire of political power. Mamdani's specific selection taps into a studied modesty, not too casual nor too flashy—"conforming to norms" in an unobtrusive suit—to help him connect with as many voters as possible. But, some think Mamdani would be aware of the suit's military and colonial legacy: "The suit isn't apolitical; scholars have long noted that its modern roots lie in imperial administration." It is also seen as a form of defensive shield: "I think if you're a person of color, you aren't going to get taken as seriously in these traditional institutions." The suit becomes a way of signaling credibility, particularly to those who might doubt it.

This kind of sartorial "code-switching" is not a new phenomenon. Indeed historical leaders previously donned formal Western attire during their formative years. Currently, certain world leaders have started exchanging their usual fatigues for a dark formal outfit, albeit one lacking the tie.

"Throughout the fabric of Mamdani's public persona, the struggle between insider and outsider is apparent."

The suit Mamdani chooses is highly significant. "As a Muslim child of immigrants of Indian descent and a progressive politician, he is under pressure to conform to what many American voters expect as a marker of leadership," says one expert, while at the same time needing to walk a tightrope by "not looking like an establishment figure betraying his non-mainstream roots and values."

A world leader in a suit
A European president meeting a foreign dignitary in formal attire.

But there is an sharp awareness of the different rules applied to suit-wearers and what is interpreted from it. "That may come in part from Mamdani being a younger leader, skilled to adopt different identities to fit the occasion, but it may also be part of his multicultural background, where code-switching between languages, customs and clothing styles is typical," it is said. "Some individuals can remain unremarked," but when others "seek to gain the power that suits represent," they must carefully negotiate the codes associated with them.

Throughout the presentation of Mamdani's official image, the tension between somewhere and nowhere, insider and outsider, is visible. I know well the awkwardness of trying to fit into something not built for me, be it an inherited tradition, the society I was born into, or even a suit. What Mamdani's style decisions make evident, however, is that in politics, image is never neutral.

Deborah Owens
Deborah Owens

Elara is a passionate game developer and writer, sharing her expertise on innovative gaming experiences and industry trends.